Good travel web design needs to look great and make it easy for people to search, compare and book their hard-earned time off.
As a travel website design agency we know the sector inside out. We design and develop websites for travel brands that need to combine strong visuals and complex browsing journeys, while supporting enquiries, bookings and business growth.
Our experience
We've worked with brands including Just Go Holidays, World of Cruising, Food and Travel Magazine and Fleetway Travel to name a few...
From cruise brands and travel companies to publishers, we understand there's balance between inspiring people to explore and helping them take the next step, whether that's making an enquiry, booking a trip or subscribing to content.
After all, most people don't arrive on a travel website knowing exactly what they want. Half the job is helping them figure that out.
What we do
LuckyTurn has spent years working with travel brands on websites that need strong design, flexible content and room for campaigns to change.
Our projects have included work for:
- Travel brands
- Luxury travel companies
- Independent travel companies
- Cruise and holiday companies
- Travel publishers and magazines
- Experience-led travel businesses
Our services cover the full process from strategy and design through to development and long-term support, including:
- Travel website design
- Travel website development
- Craft CMS development
- UX and website strategy
- CMS migrations and rebuilds
- Campaign landing pages and content
- SEO foundations
- Website support and maintenance
The Process
1
Getting to know your brand and audience
We start by getting down to the basics - how your travel brand works, who your audiences are and how people currently use your website.
2
IA and user journeys
We map out destinations, offers, editorial content and campaign pages that need to coexist without making navigation feel chaotic.
3
Design and development
Once the structure is in place, design and development move forward at the same time, so the finished product works as well in practice as it does on paper.
4
Launch and ongoing support
Travel sites don't sit still for long. Campaigns change, content evolves and priorities shift, so support doesn’t necessarily end when the site goes live.
Our approach to travel web design
People browse travel differently to many other sectors. They move between inspiration and research, compare several options and often come back more than once before making a decision.
Travel websites often sit somewhere between a publishing platform and a sales tool. They need to be inspiring people, answer questions and help people take the next step.
That shapes how we approach travel web design, combining strong visual design with clear navigation, flexible content structures and websites that are easy to update as things change.
We provide travel website design, web development and ongoing support for travel brands and publishers. so the structure agreed at the design stage carries properly into the final build.
Our results
Just Go Holidays
A UX and UI redesign simplifying booking journeys, improving user navigation and creating a more accessible browsing experience across their multiple brands.
World of Cruising
We designed and developed a content-led platform combining editorial content, cruise discovery and flexible search functionality.
Food and Travel Magazine
Bringing one of the UK's leading travel publications to life. We rebuilt the platform to showcase destination inspiration, world-class photography and award-winning content.
Who this is for
- Your current website no longer reflects the quality of your brand
- Campaigns and content have evolved, but the structure hasn’t
- You manage a large amount of destination, offer or editorial content
- You’d like design and development handled properly in-house
- Your website plays a key role in enquiries, bookings or content discovery
- You need a partner experienced in travel website design
FAQ
How much does travel website design cost?
Do you offer travel website design and development?
Have you worked with travel brands before?
Can you support booking journeys or travel integrations?
Can you improve an existing travel website instead of rebuilding it?
Explore more
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From the outset the LTM team took the time to understand our business and our customers and to really help us focus on our aims. Thoroughly recommend working with LTM. James Gambling Marketing Director
Let's talk about your project
Whether you're starting fresh or rethinking an existing site, we're here to help. Drop us a message or get in touch directly.
What happens next?