Travel websites are often part inspiration, part decision-making tool. Good travel web design needs to look great and make it easy for people to search, compare and book.
What we do
As a travel website design agency, LuckyTurn has spent years working with travel brands and companies to create strong visuals and simplify complex browsing journeys, while supporting enquiries, bookings and business growth.
Our services cover the entire process, from strategy and design through to development and long-term support, including:
- Travel website design
- Travel website development
- Craft CMS development
- UX and website strategy
- CMS migrations and rebuilds
- Campaign landing pages and content
- SEO foundations
- Website support and maintenance
30%
Of all travel sites fail to make booking search a homepage priority
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From the outset LTM took the time to understand our business and our users to really help us focus on our goals. Thoroughly recommend working with them. James Gambling, Marketing Director, Just Go Travel
Our approach
People browse travel differently to many other sectors.
They move between inspiration and research, compare several options and often come back more than once before making a decision (we’ve explored this in more detail in our guide to travel website UX.)
This shapes how we approach travel web design. We start by understanding what users need from the site and how they navigate. That means making search, filtering and key information easy to use, to ensure booking is simple.
We combine strong visual design with clear navigation, flexible content structures and websites that are easy to update.
Seven tips for top-notch travel UX
How we work
From discovery all the way to post-launch...
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Getting to know your brand and audience
We start by getting down to the basics - how your travel brand works, who your audiences are and how people currently use your website.
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IA and user journeys
We map out destinations, offers, editorial content and campaign pages that need to coexist without making navigation feel chaotic.
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Design and development
Once the structure is in place, design and development move forward at the same time, so the finished product works as well in practice as it does on paper.
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Launch and ongoing support
Travel sites don't sit still for long. Campaigns change, content evolves and priorities shift, so support doesn’t necessarily end when the site goes live.
Our experience
We've worked with brands including Just Go Holidays, World of Cruising, Food and Travel Magazine and Fleetway Travel to name just a few...
From cruise brands and travel companies to publishers, we understand there's balance between inspiring people to explore and helping them take the next step, whether that's making an enquiry, booking a trip or subscribing to content.
After all, most people don't arrive on a travel website knowing exactly what they want. Half the job is helping them figure that out.
Our results
A simpler, more intuitive booking experience for Just Go
Transforming the leading cruise industry magazine website into a market leading booking engine
We helped Food and Travel Magazine grow their digital product
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A simpler, more intuitive booking experience for Just Go
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Transforming the leading cruise industry magazine website into a market leading booking engine
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We helped Food and Travel Magazine grow their digital product
Who this is for:
- Your current website no longer reflects the quality of your brand
- Campaigns and content have evolved, but the structure hasn’t
- You manage a large amount of destination, offer or editorial content
- You’d like design and development handled properly in-house
- Your website plays a key role in enquiries, bookings or content discovery
- You need a partner experienced in travel website design
FAQs
Costs vary depending on the size of the site, the level of design and development required, and whether you need integrations, migrations or ongoing support.
We do indeed. We handle both design and development, including UX, front-end design, CMS migrations and post-launch support.
Yes. We've worked with travel brands, holiday companies, cruise platforms and travel publishers including Just Go Holidays, World of Cruising, Food and Travel Magazine and Fleetway Travel.
Yes, we have heaps of experience doing just this. We can support booking journeys, enquiry flows and third-party integrations as part of the wider website build.
Yes. Some projects involve a full redesign, while others focus on improving navigation, content structure, performance or the CMS setup.
Let's talk about your project
Starting fresh or rethinking an existing site, we're here to help. Drop us a message or get in touch directly for a no obligation chat.
- What happens next?
- We'll review your message same day if Monday to Friday
- We'll reach out to arrange a quick call (or email if you prefer)
- No obligation — just a friendly chat