Whether you’re considering a brand new platform, a site restructure, or just feeling a little bit stuck, our website strategy services help you understand what’s going on with your site.
Our approach to website strategy is structured and practical.
This means digging into how well your website supports your objectives, spotting what’s getting in the way, and turning that into clear priorities plus a practical plan before a project begins.
What we do
We work closely with you to define clear objectives, assess what’s working (and what isn’t), and create a practical roadmap for what happens next. Basically, tailored guidance that supports performance and gives you a plan you can use.
LuckyTurn will help you make the key decisions that shape how the site is structured, what content is prioritised, and what success should look like.
Website strategy and consulting are also about making sure these decisions support user needs as well as business goals.
We’ll help you decide things like:
- What the site needs to do (and what it doesn't)
- Purpose, objectives and KPIs
- Which audiences matter most, what they need, and their key journeys
- Site structure, navigation and information architecture
- Content priorities, gaps and consolidation
- Key page requirements and content types
- What needs building, what can be simplified, and what can be left alone
- Platform and CMS approach (if you need it)
- Risks and technical SEO considerations
We can also support the next stage through UX design and web development if you need help delivering the plan.
1.6×
Faster revenue growth is achieved by companies that align marketing, digital and customer experience.
How we work
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I have worked with many different web agencies in my 15 years in the professional services industry and I can truly say that LuckyTurnMedia are the best I have worked with. Aaron Westrope Senior Digital Marketing Manager @ MHA
When do you need a website strategy?
- You’re creating a brand new platform and need to pin down the requirements
- A rebuild is on the horizon, but the direction is unclear
- Business priorities have changed
- Performance has dipped and you're not sure why
- Content has grown and needs better structure
- You’re considering a CMS change
- Your entire digital strategy is evolving and the website needs more clarity
If any of that sounds familiar, our website strategy services will help you decide what to tackle first.
Five reasons you should collaborate with an agency
Our results
Discovery and strategy work for the LGBTQ+ charity, shaping priorities and improvements
Structure and strategic support for MHA, helping consolidate multiple websites
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Discovery and strategy work for the LGBTQ+ charity, shaping priorities and improvements
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Structure and strategic support for MHA, helping consolidate multiple websites
FAQs
Well, that depends on scope. Some projects take a couple of weeks, others take longer. We’ll recommend a sensible approach once we know what you need.
Of course. Some clients come to us purely for strategy others use it as the first step before design, development or SEO work.
You will get a clear set of findings, actions and next steps. Usually that includes a roadmap and supporting documentation your team can use.
Yes. We regularly work alongside in-house teams and existing suppliers, and we’re happy to plug into your tools and ways of working. We can lead the strategy work or support your team with structure, planning and decision making.
Let's talk about your project
Starting fresh or rethinking an existing site, we're here to help. Drop us a message or get in touch directly for a no obligation chat.
- What happens next?
- We'll review your message same day if Monday to Friday
- We'll reach out to arrange a quick call (or email if you prefer)
- No obligation — just a friendly chat