Our approach to website strategy is structured and practical.
This means digging into how well your website supports your objectives, spotting what’s getting in the way, and turning that into clear priorities plus a practical plan before a project begins.
What our website strategy covers
We work closely with you to define clear objectives, assess what’s working (and what isn’t), and create a practical roadmap for what happens next. Basically, tailored guidance that supports long-term performance and gives you a plan you can use.
LuckyTurn will help you make the key decisions that shape how the site is structured, what content is prioritised, and what success should look like. Website strategy and consulting are also about making sure these decisions support user needs as well as business goals.
We’ll help you decide things like:
- What the site needs to do (and what it does not)
- The purpose, objectives and KPIs
- Which audiences matter most, what they need, and their key journeys
- Site structure, navigation and information architecture
- Content priorities, gaps and consolidation
- Key page requirements and content types
- What needs building, what can be simplified, and what can be left alone
- Platform and CMS approach (where needed)
- Risks and technical SEO considerations
Strategy should keep things moving, not slow them down. So we keep the process clear and practical, and most projects run over a few weeks depending on scope. We can also support the next stage through UX design and web development if you need help delivering the plan.
How we work
Discovery and alignment
We start by agreeing objectives, constraints and what success looks like. This includes stakeholder input and an initial review of the current site, audiences and focus areas.
Review and analysis
We assess how the site is performing and how it is being used. That can include search behaviour, content performance, user journeys, site structure and technical considerations.
Decisions and next steps
We turn findings into clear actions. That means agreeing what matters most, shaping the structure, clarifying content requirements and identifying what needs to change first.
Roadmap and delivery approach
We pull everything into a clear plan, including key actions, sequencing and practical actions.
What you will get
A clear set of actions and priorities
Agreed direction for structure and key journeys
Content guidance (including what to keep, improve or bin)
Key page requirements and content types
Platform and CMS input where needed
Practical SEO considerations built in early
A delivery roadmap with realistic timelines
When strategy is worth doing:
- You’re creating a brand new platform and need to pin down the requirements
- A rebuild is on the horizon, but the direction is unclear
- Performance has dipped and you're not sure why
- Content has grown over time and needs better structure
- You’re considering a CMS change
- The entire digital strategy is evolving and the website needs more clarity
If any of that sounds familiar, our website strategy services will help you decide what to do first and what can wait.
Our results
Stonewall
Discovery and strategy work for the LGBTQ+ charity, shaping priorities and improvements
MHA
Structure and strategic support for MHA, helping consolidate multiple websites
FAQ
How long does a strategy project take?
Do you offer strategy and website consulting as a standalone service?
What do we get at the end?
Can you work with internal teams?
Let's talk about your project
Whether you're starting fresh or rethinking an existing site, we're here to help. Drop us a message or get in touch directly.
What happens next?
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I have worked with many different web agencies in my 15 years in the professional services industry and I can truly say that LuckyTurnMedia are the best I have worked with. Aaron Westrope Senior Digital Marketing Manager @ MHA