Charity websites do a lot: build trust, support fundraising, and help organisations explain exactly what they stand for. As a charity web design agency, we know the sector inside out.
What we do
Our work covers the full process from charity website design through to development, launch and long-term support, helping charities create websites that are easier to navigate, manage and grow.
We can deliver:
- A full redesign and rebuild
- Improvement to donation journeys
- Restructuring complex programme content,
- Handling charity website development after CMS migrations.
- Accessibility, performance and the technical foundations that keep things ticking nicely.
- SEO and GEO to maximise visibility
Our web design and web development are handled in-house, so the structure agreed at the design stage carries through properly into the final build.
Good web design for charities makes it easy for visitors to understand your purpose, see your impact and know what to do next!
44%
Of visits from charity and non-profit websites are from organic search
How we work
While every non-profit project is different, most follow a similar process...
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Understanding your organisation
We begin by learning how your charity works. That includes your audiences, your programmes, how fundraising fits into the picture and how your current site performs.
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Structuring the website
Next we shape the structure of the site. Mapping user journeys, organising content and defining the key pages that support donations, information and engagement.
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Design and development
Once the foundations are in place, we design and build the site. Layouts, visual design and functionality are developed together so the finished website works as intended.
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Launch and ongoing support
Before launch we test the site carefully, checking accessibility, performance and usability. After launch we can support your team with updates, technical improvements and long-term maintenance
Our approach to charity web design
Charities and non-profits rarely have just one audience. Donors, beneficiaries, volunteers, partners and internal teams are often using the same site, but for very different reasons.
That means the structure has to work a bit harder. Information needs to be easy to find, key journeys should feel obvious rather than hidden, and content should be organised around how real people think.
We keep things as simple as we can. Clear navigation, sensible hierarchy, content that’s straightforward to update and platforms that remain stable during fundraising campaigns and periods of high traffic.
We’ve also written about what makes a charity website effective, take a look.
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LuckyTurn guided us through a full and complex site migration and strengthened our SEO strategy with huge improvements. They were professional, responsive, and solution-focused. George Alabaster Senior Digital Delivery Officer
Our experience
We’ve worked with many charity and non-profit organisations including Stonewall, ORCA, West Sussex Mind and Yoga Campus, to name a few.
In each case, clarity and accessibility were central to the project. We focused on shaping content so it felt easier to navigate, supporting fundraising activity with clear journeys, and building content structures that made ongoing management straightforward.
Our work has also covered development and strategy with CRM integrations, fundraising and donation functionality, ecommerce and payment systems, including connecting Beacon CRM, setting up donation journeys and building online shops.
For many charities, their website is where people form their first impression, so it needs to feel clear, credible and aligned with the work behind it.
Our results
Large scale Drupal migration and IA overhaul for world-renowned LGBTQ+ charity
Improving course discovery, enhancing UX and simplifying site management
Homepage refresh and donation journey redesign for the wildlife charity
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Large scale Drupal migration and IA overhaul for world-renowned LGBTQ+ charity
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Improving course discovery, enhancing UX and simplifying site management
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Homepage refresh and donation journey redesign for the wildlife charity
Who this is for:
- Your current website no longer reflects the quality of your work
- Campaigns and content have evolved, but the structure hasn't
- You need a partner experienced in charity web design
- You'd like design and development handled properly, in-house
- The website plays a key role in fundraising or communication
- You need your website to be accessible to as many people as possible
Charity websites in numbers...
11% v 8%
The average donation-page conversion rate on desktop v mobile
68%
Of UK and Ireland charity website visits are on mobile devices
FAQs
Costs depend on the scale and complexity of the organisation. A smaller charity website is very different from a multi-programme platform. We define scope clearly and provide transparent proposals.
Yes. We provide both charity website design and charity website development. Design and build are handled together so the end result is consistent and stable.
Yes. We work with both charities and non-profit organisations across the UK. The terminology varies, but our approach is very similar!
Often, yes. We begin with a review of your current setup and advise whether improvements are enough or whether a rebuild would serve you better.
Let's talk about your project
Starting fresh or rethinking an existing site, we're here to help. Drop us a message or get in touch directly for a no obligation chat.
- What happens next?
- We'll review your message same day if Monday to Friday
- We'll reach out to arrange a quick call (or email if you prefer)
- No obligation — just a friendly chat