There’s some good news here over here at LuckyTurn HQ!
We’re pretty chuffed to say that our work with global network Baker Tilly has picked up a Bronze at The Drum Awards Festival 2025 in the Digital Experience: B2B, Finance and Professional Services category.
This wasn’t a 'new homepage and a tidy footer' kind-of-thing, but a multi-market, multi-stakeholder, digital transformation, and the kind that only works when the client is properly along for the ride as well.
A global challenge with moving parts
It was clear from the start that this was a big piece of work. Different regions, different needs, some different opinions and the small task of creating one coherent digital experience that worked for every corner of the network. This meant:
- bringing voices into alignment
- finding the sweet spot between global consistency and local personality
- reshaping content and journeys for diverse audiences
- building something scalable
How the partnership shaped the work
Honestly, the reason it worked so well is because we tackled it with the client, not for them.
Workshops, interviews, shared documents, multiple video calls, all the usual ingredients of a complex project. Together, we rebuilt the narrative, the structure, the architecture and the design system to create a unified digital experience that still felt local at heart. The final experience feels clear, modern and confident because it had to satisfy real needs across real markets, not just look good in a deck.
Why this win matters...
Awards are nice, but the real story here is that the hard stuff paid off.
A complex brief turned into something clear, usable and scalable. It proves that when you take on challenging projects and stick with them, you can equip a global organisation with a digital setup that actually works for every market. For the client, it’s about gaining something they can use, adapt and build on long term.
For us, it’s also reminder that solving difficult problems is exactly where we do our best work. And now we’ve got a shiny Bronze to prove it!
