When it comes to digital transformations, some projects are more complex than others. Our recent collaboration with the LGBTQ+ charity Stonewall – has been a testament to the intricate art of website migration and platform transformation.
A Technical Challenge Like No Other
Migrating a highly customised website is never straightforward, but when that site serves as a critical communication platform for one of the UK's most important equality organisations, the stakes are significantly higher. Stonewall's existing website was a complex ecosystem of custom functionality, integrated systems, and nuanced user journeys that had gone through many layers of approval over time and an important factor in this project was ensuring that we didn't lose or change any critical content.
Our technical team dove deep into the challenge, meticulously mapping every element of the existing site. We weren't just moving pages – we were carefully transporting an entire digital infrastructure that supports crucial advocacy, support, and information services for the LGBTQ+ community.
More Than Just Code
What made this project truly special was our commitment to understanding the deeper purpose behind the technical work. Stonewall isn't just another client – they're an organisation that has been at the forefront of LGBTQ+ rights for decades, fighting for a world where people are free to be themselves.
Every line of code, every design decision, every system integration was approached with a profound respect for the organisation's mission. We weren't just building a website; we were creating a digital platform that would continue to amplify vital voices and support their communities.
The Technical Nitty-Gritty
The migration involved:
- Completely rebuilding complex custom templates
- Ensuring seamless data migration
- Preserving years of critical content and resources
- Implementing robust, secure infrastructure
- Creating responsive designs that work across all devices
- Optimising performance for high-traffic scenarios
- Mapping hundreds of changed, old and unused URLs for successful redirection
- Thorough SEO analysis and planning to ensure a smooth content migration
Why We Do What We Do
This project encapsulates exactly why we love working with charities and not-for-profit organisations. It's not about the bottom line – it's about creating digital solutions that make a real difference in the world that means something to all of us here at LTM.
Our team don't just see lines of code; we see opportunities to support organisations that are driving meaningful social change. Whether it's a marine conservation charity, an arts organisation, or an equality charity like Stonewall, we're committed to providing the same high-quality, thoughtful digital support.
Looking Forward
We're immensely proud of what we've achieved together, and we're even more excited about the ongoing digital support we'll provide. Our partnership with Stonewall represents everything we love about our work – combining technical excellence with genuine social purpose.
Want to hear more about our approach to digital transformation for charities? We'd love to chat. Because for us, every website is an opportunity to make the world a little bit better.
