In the dynamic world of Content Management Systems (CMS), where advertising budgets often determine success, there emerges a story that challenges the norms and celebrates the triumph of quality over quantity. Craft CMS, the brainchild of software developers "Pixel & Tonic", has quietly achieved a significant milestone by claiming the 7th spot among the top 5,000 domains worldwide only 10 years after it's inception.
Mind-blowing stat to kick off 2024: @craftcms is now the 7th most popular CMS among the top 5K domains worldwide, according to Cloudflare’s 2023 trends report. Brandon Kelly, Founder & CEO of Craft CMS
The notable aspect of this achievement lies not in the numbers themselves, but in the unconventional path Craft has taken to reach this position. Squarespace, a household name in the CMS landscape, is known for its ubiquitous presence in television, streaming, and virtually every podcast imaginable. In contrast, Craft operates without the fanfare of massive advertising budgets, a fact highlighted by Squarespace's staggering $100 million spent on advertising in the last year alone.
To put things in perspective, this advertising budget represents one-tenth of Squarespace’s expected revenue for 2023, underscoring the enormity of their financial commitment to marketing. Craft, on the other hand, operates with a different strategy. It's highly unlikely that Pixel & Tonic are steering the ship towards that kind of revenue, and they certainly aren't burning $100 million on advertising.
Despite that, this dedicated team, have managed to propel the CMS to a position within 0.1% of Squarespace’s influence globally.
![CMS popularity table](https://lucky-turn.transforms.svdcdn.com/production/uploads/Blog-Images/CMS-popularity-table.jpg?w=1440&h=810&auto=compress&fit=crop&dm=1705590684&s=7ef1f0f9f0553b1299612d15d01cd269)
Craft owes its success not only to its robust features but also to the thriving community of developers, designers, and enthusiasts. The collaborative spirit within the Craft community has led to the creation of an extensive ecosystem of plugins, themes, and resources, enriching the overall Craft CMS experience. This accomplishment reflects the increasing adoption of Craft CMS by businesses seeking a reliable, flexible, and scalable solution for their web development needs.
Looking Ahead
We often rave about the wonderful features of Craft, and as it continues to evolve and adapt to the ever-changing landscape of web development, we anticipate even greater achievements in the future. At LuckyTurn, we take pride in our association with Craft CMS and celebrate its well-deserved recognition as the 7th most popular CMS among the top domains worldwide. As we continue to leverage Craft CMS to create innovative, tailored solutions for our clients, we look forward to witnessing the continued success and growth of this exceptional content management system.
Craft CMS has proven itself to be more than just a tool – it's a catalyst for pushing the boundaries of what's possible in web development. John Baxter, LuckyTurn Media