Our approach

Our flexible and adaptable UX-focused web design process enables us to deliver websites that really perform for you and your users. Ten years of evolving and improving have provided us with a battle-tested process that’s thorough, clear and purposeful. It’s utterly transparent, too.

We build mobile-first websites that are clear and clean in design and unrivalled in user experience. By placing your website visitors first, we leverage opportunities to help prospects make buying or engagement decisions and, in turn, increase engagement and conversion.

Discovery

Our team meets with you and key stakeholders to understand your goals and online challenges. In addition, we interview site visitors to understand your audience, user types and user journeys.

We conduct a thorough Technical SEO audit to understand your current site and plan the migration to your new website, as well as Competitor Research and benchmarking. Alongside the Technical SEO audit, we’ll complete a Content audit and key phrase research.

• Business
• SEO
• Content
• Competitor research
• Understanding your site visitors

Sitemaps and Wireframes

Information architecture analysis bridges your online requirements and a structure and nomenclature for your website. We then progress to wireframing, prototyping and user testing.

• Information architecture analysis
• Wireframing
• Prototyping
• User testing

Visual Design

Moving to visual design, we deploy our own proven iterative design process. We take our user research findings and develop our designs. Extensive reviews and discussions, followed by user testing and prototyping, ensure we develop the design solution to fit your organisation’s needs.

• Iterative design process
• Review and discussion
• User testing and prototyping

Development

With the groundwork and visual design completed we progress to website development. Starting with IA (Information Architecture) and CMS setup, we then ensure your content is migrated safely with our planned Technical SEO in place. And, with the front-end build in place, we move on to testing and deployment.

• Information architecture setup
• CMS setup
• Content migration
• Front-end build
• Testing
• Deployment

Digital Marketing

Developing your content strategy gives us the foundation for content development before launch and into the future. SEO strategy builds on your CMS’s in-built SEO to place you ahead of the competition.

• Content strategy
• Content development
• SEO strategy

Post-launch

We deliver analytics, data dashboards and a reporting structure, plus training to give you full command of your website. In addition, most clients have a retainer covering design, development, SEO and copywriting.

• Technical support
• SEO implementation
• Ongoing content development
• Analytics
• Dashboards
• Reporting
• Split testing
• Training